Passionato.com Boosts Classics; Will Come To US
Most download stores suck. But a buddy of mine has an interesting twist on the standard fare. James Glicker, past CEO of the Baltimore Symphony, former BMG Classics exec and co-founder of FullAudio (one of the earliest digital music download stores) founded Passionato last fall in the UK. The store differentiates itself by offer only classical music and in several file high quality audio formats including FLAC. Since launching last September, Passionato has gained traction classical music lovers in the UK and Europe, enough so that Glicker will soon be launching in the US. The store will eventually be adding jazz to its inventory. It seems as though James has found a long overlooked market that has the potential to become a nice business. The classical music market, though far smaller than mainstream pop, rock, rap and country, is a staple–discriminating and stable. After all, there’s a reason the repertoire has hung around for the last few hundred years. And these fans don’t mind buying several different recordings of the same operas and symphonies.
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James came up with the concept early last year, moved to London and in no time was able to raise funding from UK investors. Considering the economic climate as well as the daunting challenge of making a go of any kind of music download store, at least one guy has a bright future. Cheers, James.
© 2009, Wayne Rosso. All rights reserved.
Good to read about a success story these days.
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Thank you