Remember all of those Napster gift cards you would see in grocery stores and 7-Elevens all over the country? Now when you go into most supermarkets you’ll see a rack of preloaded gift cards for everything ranging from your standard Visa card to an Outback Steak House gift card. I guess that they make a nice quick gift for somebody you really don’t like that much. But other than that, who the hell buys these things? Well our friends at EMI Music think that there are lots of people out there who will rush to their local Safeway or Sainsbury’s to buy a special reloadable Visa card featuring EMI artists that will allow users to accumulate points when they use the cards that they can then cash in for merch.
According to the press release:
MYPLASH, the reloadable Visa Prepaid Card program created for the teen and young adult market, and EMI Music, one of the world’s largest music companies, have entered into a multi-tiered agreement. The two companies will offer artist-themed MYPLASH cards to consumers, launch a new awards program through which MYPLASH cardholders can redeem points for physical and digital artist merchandise, and give cardholders access to discounted downloads and special promotions.
The two companies will immediately begin integrating music, merchandise, imagery and more from EMI Music’s artists into the MYPLASH Prepaid Card Program, which features today’s hottest recording artists, action sports athletes and teen lifestyle brands – all tied into exclusive discounts, promotions, and content tailored specifically for the teen and young adult market. In the coming months, consumers will be able to purchase MYPLASH cards featuring top recording artists from EMI Music’s vast roster, which includes labels such as Astralwerks, Blue Note, Capitol, Manhattan and Virgin.
In addition, the two companies have also agreed to launch MYPLASH’s first-ever Awards Program, allowing teen & young adult cardholders and their parents to redeem points for EMI music content (albums, tracks, ringtones, wallpaper, merchandise) and more. In the coming months, MYPLASH EMI branded cards will be a major part of key strategic retail promotions featuring EMI’s top artists and content. All MYPLASH cardholders will also be able to login at www.myplash.com to purchase EMI music content with exclusive discounts and promotions at the site’s e-commerce area known as the MYPLASH MALL
So does this mean that I can get a year’s supply of Depeche Mode Depends?
Attention shoppers. There’s a special on prune juice on aisle four.
© 2009, Wayne Rosso. All rights reserved.
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are you shítting me, Lisa? simply because you, by the luck of the draw, got a dumb cashier that’s supposed to negatively reflect upon this myplash promo. i’m sure someone doesn’t have to tell you it’s a completely different concept and, probably, will be activated quite easily–by any competent cashier, of course. (-;
Visa/EMI with myplash is, clearly, trying to get in on the very successful my coke rewards that will end in december. the market will want a replacement that offers merch rewards for trying a product and this idea just might fill the void!
Hey I love this idea. Maybe, I can earn enough points to win that big guitar that EMI have in their london office. It would go with the big EMI tee shirt I recently won…..brilliant idea, keep them coming EMI – you are the best!
Um… I’m not impressed. I certainly don’t buy those gift cards at Ralphs! I did try to buy two Visa cash cards for last minute Xmas gifts, and it took the cashier 20 minutes to figure out how to activate them.