Breaking News: Coldplay Tries To Get Hip

Wuss Rockers Coldplay

Wimp soft rockers Coldplay are trying to get hip by giving away their new CD.  Fans who attend one of their upcoming North American tour dates will get a free copy of their new live album  The CD, called “LeftRightLeftRightLeft,” will also be available as a free download through the band’s website www.coldplay.com

This isn’t the first time for this type of giveaway. Prince gave away copies of his album ”Planet Earth” to readers of a Brit newspaper. But Coldplay, lame band that it is, seems to be catching on to the realities of the new music business and are sure to piss off their label. EMI, by putting a huge dent in their billing. So you have to give Coldplay credit where credit is due. But these knuckleheads at EMI can’t catch a break. They’re even leading in the Wayne’s World poll of which major record label will be the first to go down in flames with 55% of the vote. This is the highest percentage of anything that EMI has had since 1964 when the Beatles held all five slots in the Top Five US singles.

This all underscores the fact that physical product is becoming more and more utterly useless. CD’s are nothing more than coasters. At least Coldplay recognizes this and seem to understand that recorded music is just another marketing tool to build their brand and help sell tickets, merchandise, etc

So the next question will be if bands will now kill the golden goose by raising concert ticket prices to replace lost revenue from recorded music. Of course they will!!! Stay tuned.

© 2009, Wayne Rosso. All rights reserved.

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Tags: Coldplay, Digital Media, EMI, Marketing, music

This entry was posted on Friday, May 1st, 2009 at 8:59 PM and is filed under Music Biz, Stupid Marketing Ideas. You can follow any responses to this entry through the RSS 2.0 feed.