Apple Pushing Labels for April Music Locker Launch

SkyTunes coming next month, whether labels like it or not

Apple is reportedly pushing hard to re-launch their new and improved MobileMe service this April, but what hasn’t been mentioned is that they’re pressuring major record labels to have all of the music licenses in place for the long rumored locker service planned for launch at the same time.

Informed sources say that Apple has sealed its deal with Warner and has been using that agreement to leverage the other labels to get the deals done in time for the April launch. The locker service will reportedly have somewhere around a $20 annual price tag.

These same sources tell me that although Universal Music and EMI are more or less pushovers, Apple may actually get some pushback from Sony. Sony Corporate has declared sensou on Apple and could hold out just to mess with them. However, considering the backbone of the typical record label executive when it comes to tampering in any way with about 70% of their digital revenue, don’t expect any profiles in courage.

The reality is that, no matter what Jon Bon Jovi says, the record industry is Steve Jobs’ bitch. Jobs knows it and so does everyone else.

The industry could have avoided putting Apple in control of their business years ago if they had not been so obsessed with digital rights management and adopted the mp3 format.

I recall a conversation I had with the digital topper at one of the major labels 6 years ago. I was telling him that the only way that record labels could level the playing field and get control back of their business was to jump on the mp3 bandwagon. That’s what consumers wanted.

The exec replied, “I have nothing against mp3’s, but will I sell more product?”

I guess not.

© 2011, Wayne Rosso. All rights reserved.

9 comments for “Apple Pushing Labels for April Music Locker Launch

  1. barry peck
    March 22, 2011 at 9:42 AM

    if the titans of industry could spell kourage they wouldnt be in this mess

  2. godvin
    March 21, 2011 at 12:39 PM

    lol, how true you are. first things first. somebody tell bon jovi to kiss the ring of his future boss, Mr. Steve Jobs and the Apple corporation. 2011 is looking just GREAT!!


  3. Clark
    March 21, 2011 at 12:15 PM

    You sure nailed it on the head. If these record companies created their own Mp3 versions for sale, they could have changed the whole playing field. This is just one more example of this antiquated industry missing out on a golden opportunity…which by the way…didn’t do sh*t for their artists (the people creating or who have created the very product that pays their enormous CEO/executive salaries…). The Mp3 revolution has been around long enough and they’re still sitting on the sidelines. I’d say that most of them deserve the position that they’re in now…bent over in front of Steve Jobs…LOL

  4. jimi lalumia
    March 21, 2011 at 9:15 AM

    bring Back Vinyl!

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