Wayne Rosso is currently the Senior Vice President of BrightCOIN,Inc, a revolutionary technology platform that is “the KickStarter” for Initial Coin Offerings (ICO). BrightCOIN enables entrepreneurs to create their own cryptocurrency and launch an ICO in minutes, without any coding required and no upfront costs.
Mr. Rosso has decades of experience in the music & entertainment industry, adtech, digital and streaming media, marcom, business development and video games. He is a pioneering figure in the world of digital media. In September of 2004, he founded Mashboxx, the first open file sharing application to be authorized by the major recording labels. The founding of Mashboxx initiated a sea change in the attitude of major content owners toward the p2p world, marking a willingness to work with the technology and its millions of users worldwide.
A veteran of the entertainment and technology industries, Mr. Rosso spent much of his career as an independent public relations and marketing professional (Wayne Rosso & Associates) in Los Angeles and New York City. He was instrumental in the careers of such recording artists as The Bee Gees, The Beach Boys, Crosby, Stills & Nash, Aerosmith, Fleetwood Mac, Melissa Etheridge, Harry Connick, Jr., Bette Midler, Phillip Glass, Branford Marsalis, and New Kids on the Block, just to name a few. He been a consultant to such major entertainment, technology and media companies as CBS Records, MCA Records, Island Records, Arista Records, Motown Records, Billboard Publications, Lincoln Center for the Performing Arts, Sony Music Video, BMG Distribution, RCA Records, Westwood One (Infinity Broadcasting), CityInteractive (Canada’s CHUM Television), AT&T’s a2b music and Red Sky Technologies.
In September of 2002, he became President of Grokster. During his tenure there he built Grokster into one of the world’s most popular file-sharing networks and an internationally recognized brand name. He left Grokster in late 2003 to serve as CEO of Optisoft, S.L. of Madrid, Spain, publishers of Blubster and Piolet. Mr. Rosso was named as one of New Media Age Magazine’s Top 50 Key Players of 2004 in the interactive media industry and has been featured in major international media outlets such as Newsweek, Forbes, Fortune, CNN, Fox News, CNBC, MSNBC, The Financial Times, The Wall Street Journal, The Los Angeles Times, USA Today, The New York Times, CNET, NPR and CBS News’ “60 Minutes”.
Mr. Rosso has previously served as Senior VP of Corporate Communications and Marketing of TCI Music (a subsidiary of Liberty Media), Chief Corporate Communications Officer of Cantametrix (a Seattle-based audio fingerprinting technology company now owned by Gracenote), VP of Corporate Communications for imix.com.
Most recently he has served in a senior capacity for Red Sky Technologies, a tech holding company in Szczecin, Poland, concentrating on some of the company’s start-ups. He acted as Senior Vice President for Plum Research, a Red Sky data collection and analysis start-up, and Vice President of Business Development for RemoteMyApp (another Red Sky company), developers of computer game streaming software and creators of Vortex, a cloud-based subscription video game service.
Prior to that, he served in global business development positions in performance and affiliate marketing, helping web and software publishers monetize their properties in partnership with major advertisers like Amazon, Yahoo, and Microsoft Bing.
Mr. Rosso graduated from The University of South Carolina. In 2004 he was named a Fellow of the Royal Society of the Arts in London and has been honored by The City of Los Angeles in recognition of cultural and civic contributions. He regularly lectures at colleges and universities across the US.