About Me

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Wayne Rosso is a columnist for The Music Void and one of the most outspoken, controversial and pioneering figures in the world of digital media.. In September of 2004 he founded Mashboxx, the first open file sharing application to be authorized by the major recording labels. The founding of Mashboxx initiated a sea change in the attitude of major content owners toward the p2p world, marking a willingness to work with the technology and its millions of users worldwide. A veteran of the entertainment and technology industries, Mr. Rosso spent most of his career as an independent public relations and marketing professional (Wayne Rosso & Associates) in Los Angeles and New York City and was instrumental in the careers of such recording artists as The Bee Gees, The Beach Boys, Crosby, Stills & Nash, Aerosmith, Fleetwood Mac, Melissa Etheridge, Harry Connick, Jr., Bette Midler, Phillip Glass, Branford Marsalis, and New Kids on the Block, just to name a few. He has consulted to such major entertainment, technology and media companies as CBS Records, MCA Records, Island Records, Arista Records, Motown Records, Billboard Publications, Lincoln Center for the Performing Arts, Sony Music Video, BMG Distribution, RCA Records, Westwood One (Infinity Broadcasting), CityInteractive (Canada’s CHUM Television) and AT&T’s a2b music.

In September of 2002 he signed on as President of Grokster. During his tenure there he built Grokster into one of the world’s most popular file sharing networks and an internationally recognized brand name. He left Grokster in late 2003 to serve as CEO of Optisoft, S.L. of Madrid, Spain, publishers of Blubster and Piolet. Mr. Rosso was named as one of New Media Age Magazine’s Top 50 Key Players of 2004 in the interactive media industry and has been featured in major international media outlets such as Newsweek, Forbes, Fortune, CNN, Fox News, CNBC, MSNBC, The Financial Times, The Wall Street Journal, The Los Angeles Times, USA Today, The New York Times, CNET, NPR and CBS News’ “60 Minutes”.

Mr. Rosso has previously served as Senior VP of Corporate Communications and Marketing of TCI Music (a subsidiary of Liberty Media), Chief Corporate Communications Officer of Cantametrix (a Seattle-based audio fingerprinting technology company now owned by Gracenote), VP of Corporate Communications for CustomDisc.com

Mr. Rosso graduated from The University of South Carolina with a BA in English. In 2004 he was named a Fellow of the Royal Society of the Arts in London and has been the recipient of several citations from The City of Los Angeles in recognition of cultural and civic contributions. He regularly lectures at colleges and universities across the US.

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11 Responses to About Me

  1. WaTunes: Google Sick Of Dealing With Labels, May Drop Portions of Music Service « Music Emphia on April 13, 2011 at 11:39 AM

    [...] <img class="asset asset-image at-xid-6a00d83451b36c69e2014e87c4ec48970d" title="image from http://www.google.com”; src=”http://www.hypebot.com/.a/6a00d83451b36c69e2014e87c4ec48970d-200wi&#8221; alt=”image from http://www.google.com”; style=”margin: 0px 5px 5px 0px;” /> Google is so tired of negotiating with record labels about licensing that they may drop part of their planned Google Music service in frustration. WMG is apparently the worst offender with the label’s head of digital, Michael Nash, reportedly telling Google that they should charge users least $30 a year for a robust cloud music locker. Google is said to want users to be able to try the service for free with the first 500 tracks stored by users at no charge.  WMG and perhaps others are unwilling to budge. "Google is just about at the end of their rope with the major label licensing process,” according to industry veteran Wayne Russo. [...]

  2. Apple’s Music Locker: Nearly Here? | HaLaPic on March 29, 2011 at 10:37 AM

    [...] users to store their music online and access it from any compatible device.The report comes from Wayne Rosso, the former president of Grokster and record label consultant. Citing anonymous “informed [...]

  3. Apple’s Music Locker: Nearly Here? | Apple Online on March 28, 2011 at 5:10 PM

    [...] news comes from Wayne Rosso, a former boss of Grokster and record tag consultant. Citing unknown “informed [...]

  4. Apple’s Music Locker: Nearly Here? – Clonevideos Official Blog on March 28, 2011 at 1:44 PM

    [...] report comes from Wayne Rosso, the former president of Grokster and record label consultant. Citing anonymous “informed [...]

  5. Apple’s Music Locker: Nearly Here? - Techland - TIME.com on March 28, 2011 at 12:31 PM

    [...] report comes from Wayne Rosso, the former president of Grokster and record label consultant. Citing anonymous "informed sources," [...]

  6. don ienner on April 27, 2010 at 5:18 PM

    Wayne,

    Nice article. Hope all is well.

    Regards, DI.

  7. Jack F. on September 19, 2009 at 6:17 PM

    I love you Waynie. When are we going to London?

    Love Jackie

  8. Jodie F. on September 19, 2009 at 6:11 PM

    you rock my world you stud miffin!!

  9. Christine on July 30, 2009 at 11:31 PM

    Hey big shot! Gimme a shout sometime…

    Your favorite “vampire”

  10. Former Grokster exec involved with The Pirate Bay 2.0, hints at new model | Cool Stuff for the Mac Pro. on July 17, 2009 at 1:03 AM

    [...] former president of Grokster, Wayne Rosso, just dropped a little hint regarding The Pirate Bay 2.0. Mr. Rosso, writing on The Music Void, [...]

  11. Former Grokster exec involved with The Pirate Bay 2.0, hints at new model | Technology Gadgets Review on July 16, 2009 at 5:35 PM

    [...] former president of Grokster, Wayne Rosso, just dropped a little hint regarding The Pirate Bay 2.0. Mr. Rosso, writing on The Music Void, [...]

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