Stupid Marketing Ideas

Qtrax & Warner Music: Something Fishy In The Air

March 7, 2011
Let’s reel this baby in, boys. Who cares if it’s a little stinky?

Last Wednesday a few people started tweeting that “Free and Legal Music Downloads now available from @Qtrax – Check it out: http://tinyurl.com/qtrax18”. At first most of these tweets emanated from Qtrax’s PR firm based in West Palm Beach, FL and from one of its attorneys, followed by some company insiders and acolytes. The tweet...
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Posted in Digital Media, Music Biz, Stupid Marketing Ideas | 4 Comments »

Free & Legal Road Kill

November 2, 2010
Free & Legal Road Kill

About a year ago a couple of start-ups announced their intentions to take the US by storm with a completely new take on ad-supported free mp3 downloads. Free All Music of Atlanta, Ga. claimed that they were going to give users free MP3’s by just viewing a little 15 second commercial before each download....
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Posted in Digital Media, Stupid Marketing Ideas | 2 Comments »

Clive Davis & Carlos Santana Launch Anti-Piracy Campaign

September 23, 2010
Clive Davis & Carlos Santana Launch Anti-Piracy Campaign

Music industry legend Clive Davis and guitar hero Carlos Santana teamed up this week in an historic effort to curb piracy. They released a CD not worth stealing. A couple of days ago I nearly won $140,000. Well, actually $70,000. A very senior major label A&R exec sent me a copy of Santana’s new...
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Posted in Music Biz, Stupid Marketing Ideas | 8 Comments »

WMG’s New Business Model?

August 27, 2010
WMG’s New Business Model?

Everyone is aware of Warner Music’s claims to be the leaders in the digital music space. But perhaps they should get old school and consider adopting this new business model. I have a funny feeling they will after reading this: Music lovers can now be immortalised when they die by having their ashes baked...
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Posted in Music Biz, Stupid Marketing Ideas | 1 Comment »

Have I Got A Deal For You

October 13, 2009
Have I Got A Deal For You

The guys at Torrentfreak do a terrific job of covering the torrent and p2p scene. I’m always amazed at the stories they break and the excellent writing. And if I understand it correctly, they do it in their spare time when not at their day jobs. Last weekend they broke another story that I...
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Posted in Digital Media, Music Biz, Stupid Marketing Ideas | 1 Comment »

The Show Must Go On

July 15, 2009
The Show Must Go On

In case you haven’t heard, Michael Jackson died recently, leaving behind a lot of debts, a custody battle over his kids, an estate that must look like a rubic cube and AEG Live holding the bag. I’ve know Brandon K (Randy) Phillips, president of AEG Live, for 30 years, when he was a piss...
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Posted in Music Biz, Stupid Marketing Ideas | 2 Comments »

EMI To Mom & Pops: Eat Cake Bitch

June 30, 2009
EMI To Mom & Pops: Eat Cake Bitch

Here’s a really good one for you. Last week EMI sales reps started making calls to many if not all of their small accounts, mostly independent mom & pop stores, to tell them that they would no longer sell them product!!! Were these accounts bad payers? Nope. Would they not stock catalog or new...
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Posted in Music Biz, Stupid Marketing Ideas | 55 Comments »

Breaking News: Coldplay Tries To Get Hip

May 1, 2009
Breaking News: Coldplay Tries To Get Hip

Wimp soft rockers Coldplay are trying to get hip by giving away their new CD.  Fans who attend one of their upcoming North American tour dates will get a free copy of their new live album  The CD, called “LeftRightLeftRightLeft,” will also be available as a free download through the band’s website www.coldplay.com This isn’t...
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Posted in Music Biz, Stupid Marketing Ideas | 6 Comments »

EMI Gives Grocery Shoppers What They Really Really Want

April 22, 2009
EMI Gives Grocery Shoppers What They Really Really Want

Remember all of those Napster gift cards you would see in grocery stores and 7-Elevens all over the country?  Now when you go into most supermarkets you’ll see a rack of preloaded gift cards for everything ranging from your standard Visa card to an Outback Steak House gift card. I guess that they make a...
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Posted in Music Biz, Stupid Marketing Ideas | 3 Comments »

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